We’re trying something a little different here: Between now and Sunday, Nov. 3, Paragon Jams will donate 10 percent of all jam sales to support the rollout of Cathryn Michon’s indie feature film, Muffin Top, a “sweet and funny chick flick made by actual chicks,” according to the filmmaker herself.
It’s not just because Cathryn is a bit of a nutter when it comes to Paragon Jams‘ pink grapefruit marmalade with pink peppercorns (go here and scroll down to Product Reviews if you don’t believe it). And it’s not because she’s smart and funny and an incredibly talented writer/actor/director. No, we’re supporting Cathryn’s indie film rollout because she’s subverting business as usual, employing lots of women on both sides of the camera, and taking creative and artistic risks that aren’t for mere mortals.
Cathryn launched a Kickstarter campaign this week to fund a multi-city red-carpet tour that everyone can get involved in. So whether you donate there or get involved via Paragon Jams, keep an eye out for this movie, due out in the spring of 2014. It’s a great way to support more of the kinds of films Hollywood should be making, not to mention the seriously funny, gifted and creative women who make them.
We’re already off to a great start today, with a generous jam order from Clark M (thank you, kind sir!). This is a great way to sweeten the pot for women in film.
One of the biggest food fairs in Los Angeles, Artisanal LA, is right around the corner — it opens to the public at 11 am, Saturday, Oct. 12 and runs til 6 pm (same hours Sunday). The event marks the official debut of Paragon Jams, and we’ll be joining more than 175 other specialty vendors showcasing a variety of edibles, crafts and other goods.
Artisanal LA is being held at the LA Mart in downtown Los Angeles (a new venue for the event), located at Washington Blvd. and Broadway, right across the street from the Expo Line light rail (attention, Westsiders!). Tickets are $12 in advance; $15 at the door.
Stop by and say hello! We’ll be offering samples of our Pear Tarragon Jam, Strawberry Basil Preserves, and Pink Grapefruit Marmalade with Pink Peppercorns. We’ll also be giving away three (3) limited edition Paragon Jams aprons.
It should be quite a party — bring your appetite!